Alternative to Newton Mail for Windows

1. Mailbird

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• A wide selection of customizable layouts and designs.
• Native integration with some of the most popular third party apps (including WhatsApp, Facebook, Twitter, DropBox, and Google Calendar).
• Snooze function to hide non-priority emails and scheduled and delayed sending functions.
• Speed reading to help you read through your backlog of emails more quickly.
• Powerful search functionality for attachments.
• Unified Inbox with color Indicators.
• Popular tagging feature to increase email management speed.

2. Microsoft Outlook

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• Professional and dynamic signature creation options.
• Advanced calendar sync options including bill pay and suggested event locations.
• Tracking and forwarding for event RSVPs.
• Support for multiple time zones in day and week calendar.

3. Gmail

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• Meticulous virus and malware protection.
• Integration with all of Google’s cloud-based applications.
• Over 10 gigabytes of free storage space.
• Rich text options including hyperlinks, emoticons, and direct image pasting.

4. eM Client

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credit: eM Client

• Migration tool that works with Thunderbird, Outlook, Windows Live Mail, and Windows Mail.
• Translation functionality through the Bing chat tool.
• Communication archives that can be sorted by each contact on your list.
• Support for AirSync protocol, allowing faster access when syncing Microsoft email accounts.

Alternative to Newton Mail for Mac

1. Apple Mail

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• Smart mailbox allows filtering of mail into folders using a diverse range of different criteria.
• Toolbar customization options using a simple drag and drop interface.
• Dynamic message themes in the form of Apple Mail stationary.
• Integrated note taking and task list functions.

2. Airmail

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credit: MacWorld

• Support for third party productivity apps like Wunderlist, Fantastical, and BusyCal.
• Compatible with Gmail keyboard shortcuts.
• Quick reply functionality that resembles more traditional chat platforms.
• Snooze and delay functions for incoming and outgoing messages.

3. Spark

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credit: MacWorld

• Private comments and draft sharing options for teams.
• Email scheduling and reminder followups.
• Professional signature templates.
• Personalization for every multiple components of the interface.

4. Postbox

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• Account groups designed to compartmentalize multiple work and personal email accounts.
• Placeholders and response templates for sending out a slew of messages en masse while still providing personalized content.
• Fully integrated Code View HTML editor.
• Quick post messages through a number of third party apps including Evernote, Todoist, and Slack.

Conclusion

The post Best Alternative to Newton Mail for Windows and Mac in 2019 appeared first on Mailbird.

Looking for the best email client?

What Makes Mailbird the Best Email Client for Windows 10 users?

Top 11 reasons why you should choose Mailbird – the Best Email Client for Windows 10

1. Respond to Emails Like a Boss

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2. Do More with Attachments

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Apps for Attachment Handling

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3. Customize your experience

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4. Declutter your Mail

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5. Manage your contacts with ease

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6. Save time with Nifty Shortcuts

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7. Communicate effectively

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• Upload Documents- Always be prepared for the meeting. Upload all the necessary documents before the meeting. After the meeting, you receive an email with important documents that were discussed in the meeting.
• Use the Whiteboard– Brainstorm with your participants with the interactive whiteboard. Use shapes or even draw freehand to create flowcharts or diagrams. All slides can be downloaded as PDF for future reference.
• Take down private notes – Ensure accurate record-keeping and follow through on important action points during the meeting.
• Chat with participants – Not everyone can talk at the same time during the brainstorming session. Chat with the less vocal participants through the text chat feature.

8. Instant Messaging Integrations

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9. Manage your projects on the desktop

10. Never Miss A Task

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• Collect, store, share content on social media via ‘Notebooks’
• Organize your notes through tags
• Create to-do list and memos

11. Work with Google App Integrations

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Conclusion

Try it now 100% free

The post Why Mailbird Is The Best Email Client For Windows 10 (Top 11 Reasons) appeared first on Mailbird.

Why is the rise of PANKs important?

PANKs, Startups and Entrepreneurs in Southeast Asia

The PANKs Influence Over Female Entrepreneurs

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Tracy Young speaking about her startup baby, PlanGrid at TechCrunch Disrupt

Targeting PANKs as a Demographic

“Our deep dive into social networks has revealed vibrant communities of women who aren’t moms. They are groups – like PANKs – that are well worth a marketer’s attention.” – Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick

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The 14 principals of PANKs

Redefining Single Career Driven Women

The post The Rise Of PANKs And What That Means For Startup Culture appeared first on Mailbird.

How much time do you spend reading, sorting, and answering emails every day? How many times throughout the day do you have to stop whatever else you are doing to manage email in your work or personal inboxes? For most of us, bulk email is a fact of life. In jobs where constant communication with colleagues, clients, managers, and customers is necessary, email is in most cases certainly quicker and more efficient than jumping on a call or attending a meeting. However, just because email is convenient doesn’t mean it can’t impact your productivity.

Having the right email tools to manage your inboxes, and keep track of your email can make all the difference in the world. And with email tools we don”t necessary mean the right email app., but rather the tools that are available to you within the email management of your choice.

Suddenly, that long morning routine of getting your email down to “Inbox Zero” takes a fraction of the time. You have ways to avoid email-related distractions throughout the day—without missing important messages, of course. All of a sudden email becomes something that is there to boost your productivity rather than hinder it.

The Email Tools You Should Be Using in Mailbird

Mailbird is built around a series of email tools that are designed to make your email management process faster, more efficient, and less distracting. If you are already using Mailbird, here are a few tools you should be incorporating into your day-to-day routine. And if you don’t have Mailbird yet, these are the email tools that might inspire you to give it a try.

Unified Inbox

Are you tired of hopping back and forth between your personal inbox and your work inbox? Mailbird’s Unified Inbox feature can make your life easier. Our Unified Inbox allows you to view all your email messages, from all your inboxes, aggregated into one convenient inbox. The feature pulls together all your emails, putting them in chronological order based on date and time received. If you are in a hurry and need to go through all your emails quickly, Unified Inbox makes the process faster—especially if you have three or four different inboxes that you need to manage. Unified Inbox is displayed as just another inbox in the left-hand column of Mailbird, which means that you can easily switch back and forth between your isolated inboxes (for work, school, home, etc.) and the unified view.

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Unified Inbox in Mailbird

Inline Reply

Inline Reply can be the most efficient way to draft an email response if you need to respond to different parts of an email message. For instance, if you receive an email that poses five different questions to you in bullet point form. You might use Inline Reply to type out your responses underneath each bulleted question. The problem is that replying inline can get confusing. Your responses can blend into and get lost in the original email. This issue is particularly problematic if you have an email chain going and multiple people are replying inline in their responses. With Mailbird’s twist on Inline Reply, it’s easy to color-code your inline responses and tag them with your name. You can use Mailbird to customize the color in which your inline responses will appear.

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Quick Compose Shortcut

You are in the middle of a project at work when you remember that you need to send THAT certain email to someone. Wouldn’t it be nice if you didn’t have to stop what you’re doing and open your email client or direct your browser to your preferred webmail site in order to draft an email? With Mailbird, you can use a Quick Compose keyboard combination to bring up a compose window and quickly type up an email. The process is quicker and allows you to get back to the project at hand much more swiftly. By default, the keyboard combination is ctrl + alt + space, but you customize the combination to be something else if you prefer.

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The “Quick Compose” feature isn’t the only keyboard shortcut that Mailbird has to offer. There are also keyboard shortcuts that you can use to quickly forward, archive, or reply to your email messages. Once you’ve mastered all the different shortcuts, you will be able to manage your email inboxes with new levels of speed and efficiency.

You can find a list of all shortcuts (Mailbird and Gmail)  in the Apps menu in the top left corner of the window.

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Mailbird doesn’t just integrate all your emails into one central email management hub (or, if you need, into one Unified Inbox); on the contrary, it can also connect to your various calendars, task management, and other productivity apps. Do you use Google Calendar to keep track of your day-to-day agenda? You can integrate it with Mailbird to monitor your tasks and keep an overview of upcoming events. Check out our latest post on how to best combine Google Calendar and email.

Do you use apps like Evernote and Asana to keep track of your projects and track the productivity of your teams? Mailbird can integrate with those and much more. These integration features drastically expand your arsenal of email tools. You can simply activate the apps of your choice in your Mailbird Appstore. 

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Mailbird List of Apps

Undo Send Feature

How many of you have accidentally sent emails before they were finished? Or mistakenly typed the wrong names into the recipient bar? How many of us have sent emails only to notice grammar errors and misspellings a moment later? Usually, email mistakes are small and resolved with a quick follow-up email and apology. If you’d rather avoid the embarrassment, though, you can use Mailbird’s “undo send” feature.

After you send a message in Mailbird, you will see a “Sending messages” dialogue box with an “Undo” link. If you realize that you made a mistake, you can click the “Undo” button to prevent the email from landing in the recipient’s inbox.

When setting up undo send, you decide the time frame in which you get to “unsend” that embarrassing email. 

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Perhaps you get a feeling of thrill and accomplishment by reaching Inbox Zero. Maybe you are someone who tends to get very distracted by email when you are working on projects for your job. In either case, our Snooze feature can help. One of Mailbird’s most unique email tools, Snooze, allows you to temporarily archive emails to a special “Snooze” folders.

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If you receive emails that you don’t want to deal with right now (but also don’t want to forget about), you can “Snooze” them like you would snooze an alarm clock. Set a time for Mailbird to remind you about the email (in an hour, later tonight, tomorrow morning, etc.). The email will disappear from your inbox for the time being. When the scheduled reminder time arrives, Mailbird will put the email in question back at the top of your inbox. 

Read our post to learn all about the Snooze feature, set up, and how to use it most effectively.

Are you tired of struggling with email management tasks? If so, consider giving Mailbird a try. The email tools above are all designed to help users manage their email inboxes more seamlessly and efficiently than ever. Email shouldn’t impair your productivity or stress you out, and with Mailbird, it need not do either anymore. To learn more about the many useful email tools that Mailbird has to offer, click here.

The post Effective Inbox Management: Are You Using the Right Email Tools? appeared first on Mailbird.

Did you know? The first email was sent over 40 years ago—in 1972, to be exact—by a man named Ray Tomlinson, who is often credited as the inventor of email. Since then, email has become ubiquitous in communication. Every day, more emails are sent and received than the previous day. Its place in our society is the norm, to the point where if you don’t have email, others might find that odd.

At first, the usability of email was limited. Some early systems required both users to be logged into the same host to send a message. Later iterations only allowed communication between the same email client. But as the internet has advanced, so has email. Now, you have a choice on what email client you would like to use… and there’s a lot to choose from!

The first decision you have to make is whether or not you should use a desktop email client or webmail/cloud-based email. Both systems have their advantages, so it’s mainly just a personal preference. We’ll outline the pros and cons of each in the next section.

Desktop Email Client vs. Webmail: Which Should You Choose?

To start, let’s look at desktop email clients. Desktop email clients are applications that enable you to manage your inbox by sending, receiving, and organizing messages directly from your desktop or mobile device. A few names that might ring a bell include Microsoft Outlook, Thunderbird, and, of course, Mailbird.

Desktop email clients are best for people with multiple email addresses, especially on different domains. You simply cannot beat the functionality and organization of managing multiple email addresses in a desktop email client. They also allow you offline access to your email, which webmail cannot do. Desktop email clients typically have better security features and far superior filtering, sorting, flagging, and tagging capabilities than webmail. Plus, desktop email clients have become so sophisticated these days that they’ve become more than just “email.” Many applications integrate with calendars, to-do lists, and other apps to increase productivity. If any of these features are important to you, a desktop email client is the way to go.

Desktop Email Clients

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Webmail, on the other hand, is an email system that allows you to access your email via a web browser. Think Gmail, Yahoo, or Hotmail. The obvious advantage to webmail is that you can access your email from anywhere on any device without needing to access a third party application. However, webmail does not typically support custom domains without upgrading or paying. You might also be inundated with advertisements. And, for users with multiple email accounts and different domains, you’d have to log into all your accounts on separate tabs or browsers. It can get messy and complicated.

Webmail

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For the purpose of this article, we are going to focus on desktop email clients.

Choosing the Right Email Client

Now that you’ve decided to go with a desktop email client, the big question becomes: Which email client should you use? There are tons of options available, and it can be challenging to sift through them all. Fortunately, we have a list of questions to ask yourself to narrow your search.

1. Is the interface simple, clean, and intuitive? By far the biggest complaint with desktop email clients is that the user experience is outdated and clunky. Fortunately, new desktop email clients like Mailbird come equipped with a modern, sleek interface that’s uncluttered and easy to navigate. You’ll want to select a system with that type of experience.
2. Does the email client support multiple email addresses from different providers? 90% of the time, they will. Still, it’s safe to double check. 
3. Can you integrate with other apps, such as Google Calendar or social media platforms? As we’ve mentioned previously, desktop email clients have evolved into productivity hubs that do more than just send and receive email. Accessing your calendar, social media accounts, messaging apps, and more in one place turns your email client into a productivity machine. Image may be NSFW.
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4. How much storage space do you get? A differentiator between desktop email clients may be the amount of storage you get, which affects attachments and how much email you can backup. If you need to backup everything, more space is better. If you don’t really care to backup your emails, then storage won’t matter to you as much.
5. What is the set up process like? Some desktop email clients get you signed up with just a valid email address and a password. Others require protocol addresses, port numbers, email aliases, and additional preferences. If you’re not particularly tech savvy, this can be intimidating and frustratingly complex. Take a quick look through the email client’s set up process so you can get up and running with minimal irritation.

Of course, these questions will only help you if you know which desktop email clients to look at. And we’ve already done some of the work for you! This blog post describes Mailbird, Thunderbird, Inky, Outlook, eM Client, Zimbra, and Hiri, and provides the necessary input to help you make your decision.

How to Set Up Your Desktop Email Client

Phew! You did it. You picked your desktop email client. Now it’s time to get it all set up! This process can seem daunting, especially when they start throwing acronyms out there like POP3, IMAP, and SMTP. It’s not as complicated as it looks, especially with an email client like Mailbird. We’ll use this as an example of how to get set up!

If this is your first time opening Mailbird, you’ll be greeted with an “Add account” dialog box that asks for your name, email, and password. Type in your information (email and password) and click Continue. Mailbird will find all the required information to set up your account.                                                                                                                        

To add an additional account (after you’ve already added your first account), click the menu button on the top left of Mailbird and select “Settings.” In the accounts tab, you’ll see a button for “Add.” Use this method to add multiple email addresses.

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Once you’ve done that, a box titled “Network settings” pops up. Click Continue. In this step, the system will use your email and password to search for network settings—aka all those funky acronyms we mentioned earlier. Once the system detects your settings, you’ll be prompted with the next step.

If you’re using a custom domain, it’s possible the system will not be able to detect your network settings and a “Settings not found” box will pop up. In this case, you’ll have to enter the settings yourself. If you don’t know this information, check with your email provider. (For example, if it’s your work email, your IT team will have this information.) Once you’ve filled in all the required information, click Continue.

1. After the system connects all your network settings, a few other prompts to customize your Mailbird experience will pop up. The first asks you to assign “Profile photos” to your contacts, which you can do by connecting to Facebook or skip this step.
2. Next, you’re offered the opportunity to customize your layout and theme color. You can always come back to this setting later if you want to try different things.
3. Finally, you’ll be prompted to connect third part applications, such as WhatsApp, Google Calendar, social media accounts, and more. Select the apps you’d like to integrate and click Continue. If you do not want to connect any apps at this time, just click Continue.
4. And voila! Your account is set up. The last step allows you to add more accounts, or simply click Close to start playing around in Mailbird!

See how easy that can be? In less than five minutes, you’ll be on your way to becoming an email ninja!

Conclusion

Considering how often we check our email in one day, and how frequently we use it for communication, having an awesome email client makes that process much less stressful. The more organized your inbox, the simpler the interface, the more intuitive the system—the less time you’ll waste on email. Which means more time for the important tasks!

Do you have any other tips for choosing the right email client or getting it set up quickly and easily? Let us know in the comments!

The post How To Set Up A Desktop Email Client appeared first on Mailbird.

Mailbird Contact Manager unifies your contacts in the best way possible

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Get started with the best Contact Manager ever

2. Once you have activated the app an introduction window will pop up. Press the blue “Connect accounts” button on the final slide of the introduction.  Image may be NSFW.
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4. Should you want to add another Google and/or Outlook account that are not yet in Mailbird, hit the blue “+ Connect other account”. Image may be NSFW.
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Linking! You will love this one

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Copying contacts

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Move Contacts

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Customization and layout

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The post Our new Contact Manager with Contact Sync is out appeared first on Mailbird.

In this modern day anyone is able to pick up a laptop and throw a couple of hundred words onto a web page about any topic whatsoever; so how can we tell whether the article you’re reading is factual and relevant?

The Internet is crawling with poor quality content that’s there solely to give the author a presence on the internet (which is why we’re told a thousand different things when we’re looking for one simple answer on Google). This issue is all too relevant when it comes to technology, it seems like everyone is a ‘tech blogger’ or ‘cyber security expert’ these days.

Conflicting content goes hand in hand with technology, internet and cyber security. Everywhere we look we’re given different tips on how to keep your business safe online, very few of which are relevant or trust-worthy.

Malware, ransomware, DDOS attacks, phishing and identity theft are all on the rise as the Internet of Things (IoT) and M2M communications (M2M) is becoming more popular. This paired with the fact that it’s harder than ever to decide which content to trust has caused many myths arise.

That being said, there are articles out there that address the importance of online security, but we don’t even feel safe enough to follow their steps. We’re stuck in an ongoing battle of sifting through trustworthy and irrelevant sources. So ignore the clickbait, obvious exaggeration and content-churners; we’ve debunked 3 of the most common myths when it comes to internet security so you don’t have to…

Myth #1: “I’m not a target to cyber attackers”

We like your optimism. No really, but what makes you think you aren’t a target?

It doesn’t matter what internet connectivity solution you’re utilising; just because you aren’t ‘rich’ or don’t use your devices for business-use it doesn’t mean that you’re invisible to threats. And if you’re sat there thinking to yourself “well even if I do get hacked there’s nothing the hackers will find that’s of any value”, you couldn’t be being more naïve.

How many times have you saved a password or bank details to a website? Hackers target vulnerabilities in your system to collate data about you, no matter how insignificant you think that data is.

The truth is that they don’t have an interest in how important or how ‘big’ a target you are, they just focus on the vulnerable. There’s a plethora of security options out there to choose from, so don’t take it personally, you’re a target; just ensure you have software such as Norton or McAfee in place to avoid being a victim of cyber-crooks.

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Myth #2: “I’ll be fine; I already use a security application”

Let’s get things straight, no security solution will make you completely immune to cyber-attacks. Even if you’ve forked out for the latest security application unfortunately you’re still not 100% safe… Sorry!

We all fall for intriguing marketing or convincing salespeople, and that’s because they’ll tell us everything we want to hear in order to make a sale. So, you might have been told your system is now bullet proof, but the sad truth is it’s not. Admittedly you’re now less vulnerable, but it goes without saying, you can’t just rely on one security application.

By putting all your eggs in one basket and utilising a single security program, you’re simply trusting one individual line of defence to prevent financial-stealing, malware and other non-traditional attack vectors. Multiple waves of defence is much more effective.

If you want to be at minimum risk you need to have multiple forms of security in place. Here are a few examples of free security applications that you can implement within your system. As long as you’re well educated in cyber-security and all your software is updated regularly to the latest version, your data will be better protected.

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Myth #3: “I don’t access unsafe websites, why do I need security software?”

We’re aware of many methods a cyber-hacker uses to entice us in and give them access to our network, but that doesn’t mean we know all their hidden tricks. It can be as obvious as someone emailing you with ‘an offer you can’t refuse’, or a more complex, invisible method.

Although it’s the easiest to spot, cyber-crime including malware, phishing and identity theft doesn’t just stop at email. What we’re saying is you can’t rely on your own common sense to spot a cyber-hacker’s tricks. There are plenty of other vulnerabilities you could be susceptible to including website exploits, malware in ads and other invisible security breaches.

You don’t even have to click on some websites to be swarmed by malware, in fact some of your favourite and most-trusted apps can be the source of a security breach. Just last week Unroll.me were in the headlines for selling on private and personal data to Uber; it goes to prove that even the sites and apps we put our faith in can cause you problems. So keep your wits about you, read the Ts & Cs and invest in security software. It’s better to be safe than sorry!

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Bio: George is a Digital Marketing & PR Assistant for telecommunications and IT specialist DuoCall.

The post 3 myths about internet and cyber-security appeared first on Mailbird.

According to BrightTALK, and as reported by Hubspot, 80% of marketers say their lead generation efforts are only slightly or somewhat effective. That’s not very effective! And yet, 58% of marketers say their lead generation budget will increase in the coming year. With more money and more emphasis placed on lead generation efforts, it’s becoming even more crucial to understand how to most effectively attract and engage leads.

This increase in dollars towards lead generation is understandable. Without it, businesses have to rely on customers randomly stumbling across their products, services or website (or repeat customers, which usually isn’t enough to sustain a business). On the other hand, lead generation involves intentionally driving qualified prospects to your business—usually your website—and collecting their information to follow up for the sale. These are typically new customers, and by the time they engage you or your salespeople, they are moderately-to-highly interested in buying. Because of this, securing those leads can unlock a ton of new sales for you.

Clearly, the potential exists if you have a solid lead generation strategy. But how do you build that strategy? And how do you effectively attract the right leads? Here are 6 of our favorite tips to get you started.

Tips for Effective Lead Generation

#1 Choose the tactics best for your audience

There are so many tactics to generate leads, how do you know where to start? With your audience, of course! The best resource to determine where to focus your lead generation efforts is the people you’re targeting. Are they mid- to late-twenties women on Pinterest? Gen Zers on Snapchat? Are they professionals looking to enhance their careers? Do they check their email religiously? Any of these insights would guide how you gather lead information.

At the very least, every brand should have a place on their website to enter information. Even better if it’s a sign up for a regularly published email newsletter. Otherwise, you can offer content (whitepapers, ebooks), online/email courses, webinars, or collect leads directly on social media sites with paid advertisements. The possibilities are endless. What you choose will depend on your unique audience.

#2 Write a clear and specific call-to-action

Your lead generation strategy will fail without a strong call-to-action. If the user doesn’t understand what they’re supposed to do next, you won’t see results. Be specific. Be clear. Do not overcomplicate things with several steps and clicks, or you risk leads dropping off before completing the conversion. Your call-to-action should be simple and compelling to drive the desired outcome of the user’s visit.

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#3 Incentivize the offer

Most of the time, your leads aren’t going to give up their information without something in return. Try offering a promotion or discount for entering an email address. Ask users to enter their contact information before receiving a piece of content, such as a whitepaper or ebook. Only if you provide value will leads respond by giving their information.

#4 Match the form to the offer

Building on the previous point, the more fields the user has to fill out, the less likely they will be to complete the conversion. Make sure the form length matches the value you’re providing. Don’t ask someone to fill out their name, title, company, email, and phone if they’re signing up for your email newsletter. A single field for an email address will suffice (and get you more leads in the long run).

#5 Test, test, and test again

The only way to know which calls-to-action, which ads, which content offers are most effective at converting leads is by testing. Deliver one call-to-action to half your audience and another to the other half. Then continue with whichever one performs better. Or, if you’re unable to split your audience like that, run each call-to-action for at least 30 days and compare results. Do the same with every piece of your strategy—content, copy, titles, offers, etc.—until you’ve crafted the perfect lead generation tactic.

#6 Drive traffic to your tactics

Lead generation is not an “if you build it, they will come” tactic. To help people find your offers, you need to attract or direct them to it. For example, if you publish a whitepaper that you’d like to offer in exchange for contact information, you can build a landing page with a form and promote that page on social media or in an email campaign. The key is to tap into the places your audience lives (see: point #1) and entice them to follow your offer. Bonus points if you can include paid promotion, as many of the distribution platforms are more effective if you pay for them.

How Contact Management Supports Lead Generation

Once you’ve captured a lead, it doesn’t stop there. If you’ve followed the tips thus far, then you’ve promised to deliver value to your lead in exchange for their information. You owe it to them to do just that.

After you’ve collected the user’s information, they should be added to your contact database and placed into a nurturing campaign. Consider sending a “Thank You” note and asking their opinion on the content or offer. Did they receive the value you promised? If they respond, the feedback could be used to refine your lead generation strategy going forward.

Another key to effectively managing your leads is segmenting or grouping your audience in a way that helps drives the sales process. Maybe your database is grouped by the products or services the lead placed interest in. Or perhaps you segment your audience by the topic they engaged with. For example, if your company offers marketing services and a lead downloads a whitepaper about branding and logo design, you may want to segment them by their interest in branding. Then you can send tailored, relevant content to that person based on their interests. All of these tasks can be done with Mailbird’s new Contact Apps feature, described in detail here.

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Manage your leads in Mailbird’s Contacts App

Conclusion

Lead generation is no simple task, especially as customers become savvier to it. And with many companies bombarding leads with emails and marketing messages once they do give up their information, people are becoming less inclined to share their contact unless they perceive true value in return. Of course, it’s never enough just to those coveted capture leads. You need an effective tool like Mailbird to manage your contact list and follow up to close the sale.

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The digital age has brought stress, overwhelm, and mind-clutter to extravagant heights with 70% of U.S. employees—and 96% of senior leaders—saying they feel burned out. The pressure most put on themselves to perform consistently at high levels, paradoxically, creates more chaos in an already chaotic world which spills into day-to-day life unless managed carefully.

By implementing a few proven strategies to better organize your day at work—you will see your productivity, creativity, and efficiency shoot up—with any associated stress from an overly-stimulated mind ease off while providing you with better mental clarity and feeling of content.

Here are five simple tips to better organize your day at work

1. Write

Take 5-10 minutes at the end of your workday to write in a journal and evaluate the day. There is so much going on in our heads that it’s almost impossible to process and gather thoughts without some form of outlet. At the end of the workday, most want to run for the hills—and by doing so—bring their work and associated stresses home with them. A study by UCLA psychologists revealed that by verbalizing your feelings—whether you speak to someone or write them down—will help ensure any associated negative emotions are much less intense. So, instead of bringing any anger or stress home with you, leave it behind in your notepad.

On top of that, by writing down specific challenges you’re facing, your subconscious mind will get to work on coming up with corrective solutions while you sleep at night so you can wake up fresh and motivated to tackle the day.

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2. Plan ahead

Now that you’ve released all anger and frustration, you’re in a position to plan the day ahead to increase the likelihood of it going smoothly. Take out another notepad and write down your tasks for tomorrow in order of importance, and leave the office knowing your subconscious will take care of the rest and ensure you’re way ahead of yourself when you arrive for work tomorrow. Challenges and distractions will always arise so be realistic in your goals—and if you fall short—don’t beat yourself up. Just make sure to bump it to the top of tomorrow’s list.

3. Declutter your workspace

A cluttered workspace = a cluttered mind. If your desk is a mess, how can you expect your workday to flow without unwelcome distractions? Organize your desk similar to how you would like to organize your mind: free from clutter and distractions. 

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4. Don’t multi-task

According to a study by the University of California Irvine, it takes an average of 23 minutes and 15 seconds to get back to a task once you’ve taken your concentration away from it. So, when you set out to complete a task, be sure to free yourself from all distractions. That means no social media, email, internet, etc. until the task is complete or the allotted time to work on it has passed. Use a timer, and start off with one hour of uninterrupted work. If the ambient noise is too much, play some music to wash away distractions and help you focus. Tell your colleagues what you’re doing and ask them not to disturb you unless it can’t wait.

5. Obey the 80-20 rule

Most of what we do is not that important, but because it’s easier, and can provide us with that instant hit of dopamine, we have a tendency to spend too much time on simple tasks while procrastinating on the more demanding, important ones. This creates unnecessary struggle. By tackling the more important stuff first, when it comes to completing the other less meaningful tasks, you will be able to do so with a greater sense of accomplishment and contentment.

6. Manage your email

Email is a messy business, and like many other tasks is rarely urgent. Take time to organize yours so when you do go in there, everything is running efficiently and organised in terms of importance. Email desktop clients like Mailbird (Windows) or Airmail (Mac) are great tools for this and come in handy especially for people that have to manage multiple email accounts. 

By applying these simple tips to better organize your day at work, you will experience a range of benefits to help ensure you leave your work at work, and get out on time. Unless tasks are of the utmost importance, don’t take your work home with you. That time to decompress, have fun, and do what you love is just as important as the time required to pay the bills. You will most likely meet resistance from yourself starting out, but if you stick to this, in time, you will see your productivity and quality of work go up as well as your quality of life. A win-win for everybody.

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Hold your arm out straight for a minute while holding a book, and it won’t cause you too much distress. However, if you keep that arm held out for days, months, or even years, that distress will very quickly turn into pain, and that pain will soon become unbearable.

According to the WHO, the number of people suffering from depression and/or anxiety has increased by nearly 50% between 1990 and 2013. That’s stress on steroids.

As a means of management, most strive to endure it as if it’s just part of the transaction for life.

The consequences of not addressing stress are nothing short of catastrophic—anxiety, depression, panic attacks, an endless list of life threatening diseases, and yes, suicide—can all stem from chronic stress. A pretty high price to pay I think you’ll agree.

You can always fold the cards your playing for a better hand. And if you are dealing with chronic stress, that’s exactly what you should do because life is far too short not to be lived.

Regardless of how severe, everybody can benefit from better managing stress.

Here are seven tips on how to reduce stress in your life today:

1. Meditate

There is too much research on the benefits of mediation to be ignored. If you think it’s some hippy-dippy practice reserved only for the ‘spiritual enlightened,’ think again. When 50 Cent’s not wearing his bulletproof vest—he meditates.

Meditation is not about emptying your mind. It’s about peace of mind. All you’re doing is focussing on your breath and the sensations in your body. That breath plays a vital role in controlling emotions and keeping anxiety at bay. So address whatever misconceptions you may have because the benefits are very real. And yes, you CAN do it. 

2. Clean up your diet

If you eat like crap, you can’t expect to not feel like crap. Consume more plant-based foods, eliminate processed foods, drink more water, eat foods with high anti-inflammatory properties, make sure you are getting vitamin D (preferably from the sun. If not, from a supplement), and take a B12 supplement if necessary.

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3. Exercise

Get your daily dose of endorphins through exercise—the antidote to many diseases and an excellent means of combatting stress. Your options are endless—if you hate the gym, don’t go. Find an activity you love and do that.

4. Practice yoga

I’ve never been to a yoga class where I haven’t left feeling more relaxed. The benefits are ridiculous—for both the mind and body— so much so that it feels like cheating.

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5. Practice gratitude

We’re reluctant to pat ourselves on the back and quick to shoot ourselves in the foot due to our brain’s hard-wired negativity bias. Remind yourself often just how lucky you are, and you’ll soon see a positive change in your mood and outlook. From air to relationships—the little to the major. There is so much to be grateful for—take it a step further and do something to help others less fortunate than you.

6. Stop people pleasing

So many people today live conceptual lives. Influenced by celebrities and social media, we have become obsessed with painting a picture of perfection for the world to envy. Social media and pop culture have created an epidemic where our values are so skewed, we are now more concerned with a concept, and all that is superficial to impress those whose opinions don’t matter. And, of course, there is a direct correlation between this behaviour and stress levels. It’s essential that you work on your values, and stop concerning yourself with irrelevant opinions.

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Clik here to view.Put more emphasis on relationships with your nearest and dearest. The majority of those you’re wasting energy on most likely aren’t that invested in you (a good thing), because like you, they’re worried about themselves and how others perceive them. Adopt that mindset, and over time you will free up much unnecessary stress.

7. Reduce your social media consumption

Using Instagram likes as a metric for measuring your success and happiness—paradoxically—will leave you feeling unsatisfied and wanting more. And this will bring with it much stress. Social media isn’t real. It’s a platform from which—at a guess—99% of people will only use to display the good in their life that is likely to cause envy. It’s scientifically proven to make us feel bad, so unplug from time to time and try connecting more with a pulse. 

*BONUS*

If you incorporate just a few of these tips into your daily routine, you are almost guaranteed to see a fall off in your stress levels. And that’s always something worth pursuing.

Let us know what you do to reduce stress in the comment section below.

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Work-related stress is a major issue for many in today’s society—often spilling over into everyday life. An epidemic in itself—if weed is a gateway drug—work stress is a gateway for anxiety disorders and depression. With such high stakes, stress at work should never be ignored.

Ridiculous demands, bullying, perfectionism, and immense pressure from parents, peers, employers, and the individual themselves all contribute to this vicious cycle. On top of that, an education system that focuses on conformity—and rewarding only those with high grades—sends children out into the world ill-equipped to deal with their emotions.

The so-called path to “success” has been laid out long before we were born with little deviation in spite of the tech explosion and a massive cultural shift which leaves many people asking questions they can’t seem to answer. This path to success—it would appear—focuses solely on money. And while we know that money doesn’t buy happiness, the narrative remains strong and fears of breaking from tradition ensure most remain trapped.

Our strong desire for success and happiness, along with a distorted view of what that is, paradoxically, carries with it high levels of stress which often ensure financial freedom or happiness is never achieved.

Unfortunately, most career decisions are made for others. If your work causes you more stress than joy, you’re not doing it for you: You’re doing it to impress others, make peers jealous or parents proud. And that mindset will get you in a lot of trouble.

Chronic stress at work is not something you should accept. Here are nine tips to manage stress at work better;

1. Plan your day

At the end of each day, by taking five minutes to write, and plan out your next day, you will leave with greater clarity, and a plan of action for tomorrow so all work associated stress is left behind in the office. On top of that, your subconscious will get to work while you sleep coming up with solutions on how to best manage any challenges ahead.

This includes your email-time too. Try to plan the time spend on your email ahead by assigning a certain time to email to avoid getting lost in your email task. Email desktop clients like Mailbird (Windows) or Airmail (Mac) are great tools for going through your email in the most effective and fast way possible, especially for people that have to manage multiple email accounts. 

2. Change your environment

Sitting at your desk all day is not only bad for stress—it’s terrible for overall health. Best practice suggests getting up at least once an hour for two minutes. If stress levels are high, go for a walk and get some fresh air to clear your head.

3. Listen to music

Not only is music a great distraction from stress. Listening to slow, classical or chilled-out music is incredibly relaxing for both the body and mind. The soothing power of music is well-established. It has a unique link to our emotions, so can be an extremely effective in decreasing the levels of stress hormones. Try this playlist on Youtube to keep you calm and focused.

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4. Meditate

Meditation is one of, if not, the best tools to manage stress. Make a habit of taking 10 minutes a day to sit undisturbed in a silent room just to breathe. Play some relaxing music in your ears to enhance your experience.

5. Ease off the caffeine

Caffeine is a stimulant, and if you consume too much, it can cause anxiety. I wouldn’t deprive you of your morning coffee, but by limiting consumption, you will avoid the adverse effects that come with it. Instead, try substituting for herbal teas. There is an endless supply of delicious teas that promote a feeling of calmness.

6. Sleep

Sleep is so important to your overall health. I used to be of the opinion that the sooner I went to sleep, the sooner I had to go to work. And I didn’t like that because I didn’t like work. So I would deprive myself of sleep to put off work. Stress, focus, mental clarity, and productivity will all take a hit if you are sleep deprived. On top of that, it can contribute to many serious diseases in the long run. Take the time to unwind, turn off all distractions, unplug from social media and get yourself tucked in for seven or eight solid hours sleep every night.

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7. Adopt a solution focused mindset

Problems will always arise. How you respond to them is what matters. Focusing on what happened, placing blame, or allowing yourself to get worked up will only increase stress and prolong the punishment. What’s done can’t be undone. The only question you should be asking yourself is “what’s the solution?” Once you’ve figured that out, execute on it

8. Communicate 

Don’t suppress any frustrations or emotions as they will manifest over time if left ignored. Communicate with your manager or colleagues if something isn’t working out for you. The conversation in itself will be liberating, and it might provide you with everything you are looking for.

9. Quit

If all else fails and you’re doing something you can’t stand—you shouldn’t be doing it. If you’re working with people or for people you don’t get on with—you shouldn’t be working with them. There is no magical formula for this one besides two magical words, “I Quit.” Whether it’s for a new career or a similar job for a new company—your options are endless. So get out there and make something better for yourself. Life is way too short to hate what you do everyday.

“For optimum performance, we need balance—time for work, time for rest, time for play—honor them all and you’ll be far more productive and happy in all aspects of your life.” Nick Cullen

For more tips to eliminate stress in general, you can check out or previous article. 

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In some cases, webmail clients can be a great way to receive, read, and respond to email. Gmail, for instance, is an extremely accessible and intuitive webmail app. In addition to its ease of use, Gmail is also 100% free (with 15 free gigabytes of storage per account, no less), making it a go-to solution for personal email and business email alike. Microsoft’s Outlook.com (formerly known as MSN Hotmail) is another example of a popular webmail client.

But what happens when you have multiple Gmail or MSN Outlook accounts for different purposes? Google does allow you to stay logged in on multiple accounts at once, and switching back and forth between those accounts is as simple as clicking your profile photo icon in the upper right-hand corner of the screen and selecting a different email inbox. Still, toggling between inboxes takes time. Worse, if you need to stay up to date with each inbox at all times, there is no easy answer—at least not while you are using Gmail or Outlook.com in their standard webmail formats. After all, the last thing you want is to have three or four different webmail tabs constantly open just to monitor your email.

A Better Way to Monitor Your Webmail Accounts

If you have multiple webmail accounts and are tired of switching between them 30 times a day or leaving half a dozen email tabs open on your browser, it might be time to make the switch to a desktop email client. A desktop email client will free you from having to do all your email management in your web browser, eliminating tabs and probably reducing the resources your machine is using. (This last point is particularly key for laptops, which generally don’t have as much RAM or processing power to spare in the first place.)

Mailbird is especially attractive to people who have, up until now, always relied on webmail applications for their email-related needs.

Why Use a Desktop Email Client Over Webmail? 

1. Unified Inbox

This feature makes the biggest argument for most users for switching from webmail to Mailbird. If you are tired of juggling half a dozen Gmail, MSN Hotmail, or Outlook.com accounts, our Unified Inbox will probably become your best friend. With this feature, Mailbird will automatically create what is essentially a “master” inbox for your email management. This inbox will populate with every email you receive in every account you link to Mailbird—be it an MSN Outlook account, a Gmail account, a Yahoo account, or something else.

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If you’re someone who constantly longs to reach “Inbox Zero”, Unified Inbox will make it a lot easier. Even if you don’t care about keeping your inbox relatively clean, Unified Inbox will save you time and reduce the chances of you missing an important message. (Of course, you can also view your inboxes individually within Mailbird, if you prefer.)

2. Contact management

Another great feature that can be tough to manage when using multiple webmail accounts.We at Mailbird took contact management to the next level. It has built-in tools that let you share and sync your contacts across all your email accounts. You won’t have to jump from one email account to the next while trying to find a specific email address. Instead, all your contacts will be available from anywhere inside the app, making it easier to keep track of people and faster to get back in touch with them.

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3. Social Media and Messenger App Integrations

Something that definitely differentiates Mailbird from Gmail or MSN Outlook.com. These days, some of us do as much communication via Facebook, Twitter, WhatsApp, Slack, and other social networks as we do via email. Especially if you are a business owner, you are probably even using social media as a key platform for marketing your business and communicating with customers. Our apps let you incorporate Facebook, Twitter, Dropbox, Evernote, WhatsApp, and more into your email management client. There’s even an app for Google Docs, so you don’t lose one of the key perks of using Gmail in its native webmail configuration.

4. The List goes on and on

There is a slew of other Mailbird features that can help justify the jump from webmail to desktop. Snooze lets you save email messages for later, making it easy to prioritize different emails, so you maximize your productivity. Undo Send allows you to avoid a potentially embarrassing situation if you send an email to the wrong person or suffer some kind of Freudian slip. Our Inline Reply feature simplifies the process of responding to email messages point-by-point. These features represent just a fraction of what has made Mailbird an award-winning piece of software over the past few years.

Conclusion

Don’t let your webmail clients overwhelm you. If you need to spend five minutes toggling between your different accounts every time you go to check your email, then you are losing precious productivity time. Similarly, if you constantly have to leave four or five webmail tabs open on your browser, that could create a visual block that makes it harder to get work done.

Sure, you may have been using webmail for years, starting with AOL or MSN Hotmail and eventually transitioning to Gmail or Outlook.com. You may even be convinced that webmail is the right choice for you, just because it’s been your go-to email management strategy for so long. However, we bet that if you try Mailbird, you’ll fall in love with how it streamlines and simplifies email for every facet of your life. 

The post The Best Way to Read MSN Hotmail on Your Desktop appeared first on Mailbird.

In this article, we will share the tips for writing email greetings that leave good first impressions and set the right tone for your conversations.

It takes about three seconds to form a first impression, and one of the first things people will see in your email is the greeting. While a relevant subject line may get the recipient to open your email, what you say next is extremely important.

If you don’t appear engaging and respectful, the person you are emailing might not read your email or care enough to respond.

Read on for the best practices and examples of email opening greetings you can use in various situations!

Why Email Opening Greetings Are Important

How you greet people in an email can set the tone for all your future conversations. It can mean the difference between landing your dream job, closing a deal, or ending up on a blacklist. People’s perceptions of you are important. They tell the recipients who you are and what kind of relationships you expect to build. 

Generic greetings can make you seem lazy. On the other hand, appropriate email etiquette with careful wording can go a long way. It shows you want to make a connection and are detail-oriented and professional. Furthermore, it provides consistency across your brand.

What to Consider When Choosing an Email Greeting

To choose the right email greeting for your correspondence, you need to consider a few factors such as the recipient, prior contact, your goals, and even the time of day.

Single Recipient vs. Group

If you’re addressing one recipient, you can make your greeting more personal by including the person’s name. When you don’t know their name, you can use the title or position they hold in an organization. When you aren’t sure who will be on the receiving end, you can use a more generic greeting.

When addressing a larger group, it often isn’t feasible to include every person’s name or position in the email opener. Instead, you can include a common denominator for this group or keep it simple and non-specific.

First Contact vs. Prior Correspondence

First-contact or cold emails require a dose of formality, especially in a professional setting. If you use an informal greeting in your first email, you risk sounding disrespectful. Avoid using first names or nicknames and trying to be witty with your greeting — unless, of course, you are applying for a job that demands that dose of creativity.

When you’ve had prior communication with the person you’re emailing, you can consider using their first name or a nickname, especially if they’ve used it in their email signature. This can show that your relationship is evolving and that you are genuinely interested in getting to know the person.

Other Factors

Times of day can be used as email greetings when you know the time zone of your recipient. This is a great example of a greeting that is not overused, and shows respect and attention to detail. 

Your goals or what you hope to achieve is another factor you should consider when starting an email. If you’re just letting your friends know what you’re up to, you can use a semi-formal or an informal greeting. However, if you’re applying for a job or looking to make a business deal, you’ll want to keep your salutations professional.

What Types of Greetings Can You Use?

Based on the factors mentioned above, there are different types of greetings you can use for different situations.

Email Replies

Email replies often don’t require a greeting since you will be referencing a prior conversation. Much like a follow-up message, you can show your enthusiasm and thank the person for writing back.

Informal Greetings

Informal greetings are used in daily communication. Usually, you’ll be less formal when you’re writing to a coworker, a manager, a family member, or a friend. Note that within a professional setting, you should still maintain a dose of respect and formality. On the other hand, if you address a family member or a friend using their full name and professional title, they will likely take it as a joke.

Formal Email Greetings

Formal email greetings should be used for first contacts and professional emails. They’re also great to default to when you’re unsure which type of greeting would be appropriate. It’s better to start off formal and then adjust based on the flow of the conversation, if necessary.

Time of Day

Based on the time of day you’re sending your message, you can use different greetings. Time-based salutations such as “Good morning” sound more personal than a simple “Hello,” if you’re confident they will open your email at that time. What’s best, these aren’t overused, so your message can stand out in a sea of other generic emails.

Cold Emails

Cold emails are somewhat challenging to start on the right note. An average email user will send and receive 71 messages per day. This lowers the chance that your message will be read. Strive to know your recipient and make the initial communication engaging, yet more on the formal side.

Multiple People

When you’re sending emails to multiple people, your greetings need to be generic enough to address the entire group and specific enough so the recipients feel like you’re talking to them personally. For smaller groups, you can include each person’s name in the salutation.  

Follow-ups

Follow-up emails are similar to replies because they reference a prior contact. Whether the contact was online or in-person, your opener will write itself. Mentioning previous communication can urge the recipient to open the message and read more.

Trigger Responses

A response to a trigger is the type of email where an event has prompted you to message a person. The trigger might be something that reminded you of that person, something they did or achieved. In this case, you can drop the initial salutation and open with what motivated you to reach out.

Slang

You can use slang in informal and casual correspondence with people you know well. Starting a business email with “Yo” or “Howdy” is inappropriate and shows a lack of respect.

Humor

Humorous or funny greetings are often used as ice-breakers to boost engagement. Marketers know how to leverage these to stand out. However, these types of email greetings should only be used when you know enough about your recipients to be sure they won’t be offended. 

What to Avoid

You can and should adapt your tone based on your recipient and situation. However, there are certain openers you should avoid at all costs.

• The biggest mistake you can make is misspelling the recipient’s name. Also, if a person has an honorific attached to their name, omitting it is another sign of disrespect.
• The next thing you need to be cautious about is being overly informal. Some people may appreciate your personalized attempt to connect, but most won’t.
• It’s easy to start an email with “To whom it may concern” or “Dear sir/madam,” but it can make you look lazy. Whenever possible, try to address specific people.
• Sounding sarcastic can seem witty, but few will understand your intentions the right way. The same is often true for full-blown jokes. Avoid sounding offensive or annoying.
• Finally, asking personal questions may not be received well. Instead, use a statement as an alternative. For example, you can replace “How’s your health been lately?” with “I hope you’re doing well.”

Email Greeting Examples

Use this list of opening greetings to start your emails based on your situation:

Hope This Blog Post Finds You Well

Choosing appropriate salutations is important for setting the tone of your conversations. To get your message across, people need to understand exactly what you’re trying to achieve. They also need to feel respected. With proper openers, you can spark interest and prompt the recipients to read and respond to your messages.

Consider the factors mentioned in this article, such as your familiarity with a recipient, how many recipients will get the email, and other factors, and you’ll be able to choose the right salutation for every occasion. Use the examples above as templates and soon you’ll be crafting your own personalized openers for both formal and informal correspondence.

With these examples in your emailing toolkit, you’ll never struggle with email greetings again. So, start making those positive first impressions today! And if you need an email client to manage all your emails, no matter what email provider you use, consider giving Mailbird a try.

FAQs about Email Greetings

The post Email Greetings for Creating Positive First Impressions appeared first on Mailbird.

Having an email account is no longer a luxury. It is truthfully a requirement. An email address is needed for everything from placing an online order to getting a notification from your doctor about an appointment. Some people even have multiple accounts to help them keep the volume of e-correspondence they receive organized. However, how do you keep up with all the emails?

To avoid the hassle of logging into each email account separately, use this helpful guide on how to add another email address to Gmail. It will help you keep all of your emails in one place so you won’t have to remember to log in to each account individually. Gmail is one of the most popular email clients available, and the service makes it quite easy to add a second email to Gmail.

Why Add Another Address to Gmail?

A lot of people have multiple email accounts, and because of that, the volume of email a person gets for personal use is hard to determine. For example, business accounts receive an estimated 120 emails per day. But Mailbird data from different types of accounts shows that an average account receives 63 emails. At the same time, an email user might have two or more accounts, doubling or tripling the email load.

For some people, it is too overwhelming to have all personal, business, and sales-driven emails coming into the same account. It can also be unsafe or inappropriate to have any of your work emails coming to your personal account and vice versa. For those reasons and more, you might want separate accounts for each purpose. 

The challenge then becomes checking them all. If you are online, you have to log in to each account to see and respond to your mail — another time-consuming chore. The best way to avoid this is to add all of your email accounts to your primary Gmail account. This allows you to have all of your mail forwarded to one place so you only need to log into the account you use as the main one. This forwarding method reserves your ability to send and receive emails for all email addresses, not just your Gmail accounts.

How to Add Another Email Address to Gmail

Gmail recognizes that many of its users will want to add additional emails to their Gmail accounts. They have tried to make it as easy as possible for users to add these accounts into Gmail. You can add your additional accounts from your laptop/desktop or on your mobile device.

Adding Another Address to Gmail on Your Mobile Device

For Android:

1. Open your Gmail app.
2. In the top right corner, tap on your profile picture.
3. Tap Add another account.
4. Choose the account you want to add. Clients such as Outlook, Yahoo, etc. will be pre-populated options. If you don’t see your email client, select the option for Other.
5. Follow the steps given on the screen to add your new account to your Gmail account.

For iPhone/iPad:

1. Open your Gmail app.
2. In the top right corner, tap on your profile picture.
3. Tap Use another account.
4. Choose which account you want to add. You will see options for services like Yahoo and Outlook. You can add your iCloud account, but there may be additional steps and verifications needed. Pick Other if you don’t see your email client listed.
5. Follow the steps listed on the screen to successfully add your additional accounts.

Adding Another Address to Gmail from Your Laptop/Desktop

1. Tap on the gear icon and select Settings.
2. From the Setting page, select the Accounts and Import tab.
3. From there, select the Send Mail option, then Add another email address.
4. You will see a popup page. Enter the email address, your name, and select Treat as an alias. If you don’t check the alias box, you won’t see the linked account in your Gmail inbox. Once complete, tap the Next step button.
5. The next pop up is all about the linking step. Gmail typically has this information already filled out. But if not, use the instructions on the screen about where to find this information. When complete, tap the Add account button.
6. You will have a popup box on your screen asking for a verification code. Gmail will send you this code and you will need to enter it into the box. Once complete, you will hit the Verify button.
7. At this point, your accounts should be linked, and you will see your added account in your email inbox.

How to Send an Email from the Added Address

Using the multiple accounts that are linked to your Gmail is quite simple. All you need to do is use the steps below.

1. Select Compose new email from your mobile device or web browser.
2. In the From portion of your email menu, select the email address you want this email to show that it is from.
3. Once you have made your selection, you can type and send your email as usual.

Disadvantages of Managing Multiple Email Addresses in Gmail

Putting all of your email addresses into one client offers you the advantage of not having to log into multiple places to get your email. The trade off is that you lose some of the perks Gmail is known for.

• Folder organization doesn’t apply to all connected accounts. You aren’t able to apply its organization systems to your added mailboxes — the changes only appear in the primary inbox where you make them.
• You risk the security of all data from all connected accounts. There is a security risk when you forward all of your accounts to one address. If someone accesses your password, they can now use that to compromise ALL of your email accounts.
• Adding another email address requires too many steps to accomplish. The number of security steps Google and Gmail have in place can be tedious to work through. All of these things together can offset some of the positives one may have felt by adding multiple accounts to the Gmail address.

Is There a Better Way to Manage Different Accounts?

While adding all of your email accounts to your Gmail address is convenient, it isn’t always the best thing to do. Sometimes it is smarter to use a third-party service to bring all of your accounts into one place.

Mailbird was designed with this concept in mind. It was built to bring email accounts from varying email providers together into the same location by means of a unified mailbox, folder system, and search features that apply to all connected accounts, not just the primary Gmail account. Users can also add other third-party email management tools to Mailbird to help them keep their mail stored and organized how they would like, such as productivity and communication apps.

So, Is It Worth Adding Another Email Address to Gmail?

Gmail offers users the ability to add multiple email addresses to their primary Gmail accounts. This helps save users time and helps people be more productive by bringing everything together into one place. However, there are trade-offs when adding an email to Gmail — the most obvious one being that you lose the ability to organize the emails in the additional accounts into folders. That is only available for the primary account. There are also multiple security hoops to go through during the linking process. 

To enjoy the benefits of linked accounts and avoid the hassles of linking via Gmail, subscribe to Mailbird. This email client was designed to bring multiple email accounts together and provide users with a seamless, multi-account experience.

The post Add Another Email Address to Gmail: Why You Should and How to Do It appeared first on Mailbird.

Are you looking for a Gmail desktop app for your PC or Mac? Well sadly, Google made Gmail web-only which means an official Gmail app for desktop doesn’t exist. That’s not a problem though because creating your own is easy, I promise!

Let’s do it together. 

How to Create a Gmail App for Windows

To create your own Gmail desktop app for a PC using Windows, simply follow these steps.

Step 1: Open Gmail on your Chrome browser. Click on the three vertical dots in the right-hand corner. This allows you to customize and control Google Chrome.

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Step 2: Go to More tools and then click on Create shortcut.

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Step 3: Name your Gmail desktop app shortcut and make sure the Open as window option is checked. Click Create.

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Step 4: You’ll now see a new Gmail icon on your taskbar. Right-click it and select Pin to taskbar.

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That’s it! You have your own Gmail desktop app for PC.

This trick can be used with most browsers and recent versions of Windows. Chrome, Edge, or Firefox, doesn’t matter. Just follow the steps and you too will have your own desktop email client version of Gmail!

How to Create a Gmail Desktop App on a Mac

Creating a Gmail desktop app for a Mac is a little trickier than it is on PC. Thankfully, not by much.

Step 1: Open the Mail app and select Add Account.

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Step 2: Find Choose a mail account provider and select Google in the drop-down menu.

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Step 3: Click Continue. A new box will now open. From here select Open Safari.

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Step 4: You’ll be asked for your Gmail address. Enter it and hit Next.

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Step 5: Enter your info again and click Next and then Allow to enable permissions.

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And you’re done! Not too bad right?

To find your Gmail account, just look for it in the left-hand sidebar of the Mail app under Mailboxes.

How to Use Gmail Offline

Step 1: Go to Gmail settings and click See all settings.

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Step 2: Go to Offline and tick the Enable offline mail option (you need to be the administrator of your Gmail account to enable this option).

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Once you click Save changes, you’re all set!

How a Desktop Email Client can Enhance Your Gmail Experience

Creating your own Gmail desktop app is a neat shortcut if you have a single Gmail account. However, it doesn’t help much if you are managing multiple email accounts. 

Instead of a simple shortcut, a better solution is a dedicated desktop email client.

The right email client provides easy inbox management for all your email accounts. It also enhances your Gmail experience in other ways, like with added integrations, email tracking, and a unified inbox.

If you’re curious to learn more, then check out our article on the Best Gmail Apps for Windows to see how you can boost your overall productivity.

The post How to Create a Gmail Desktop App for PC or Mac in 5 Steps appeared first on Mailbird.

A recent survey conducted by SmarterHQ revealed that about 72% of consumers won’t engage with emails that don’t have personalized content. One way of achieving personalization is by tracking your email campaigns. The key to it? It’s the tracking pixel, a tiny cloak of invisibility that can help you supercharge marketing campaigns and eventually give your recipients what they want. 

To some private-minded people, email tracking pixels are just spy tools. But they are actually much more than that. In this article, you will learn everything you need to know about email tracking pixels and how they work.

What Is an Email Tracking Pixel?

Basically, tracking pixels serve as a marketing analytics tool that allows for easy measurement of email campaign performance. While there are many methods to track marketing campaigns, pixel tracking is distinguished because of the unique and personal insights it provides marketers.

Pixel tracking is a silent deal breaker in the email marketing landscape. Interestingly, it has remained so for years — perhaps because most email users do not even know about its existence. Only after accidentally stumbling over an article about email tracking might they start looking for ways to disable it.

Let’s get into more details.

How Does Pixel Tracking Work?

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Once the tracking pixel is embedded in an email, it connects to a GIF file stored on your web server. So, whenever the email is viewed, the tracking pixel interacts with the GIF file. This connection is logged and notifies you of the number of times the subscriber viewed the email, how long the email stayed open, and other relevant actions taken by the person.

An insight into email activity

Tracking pixels provide highly beneficial insights into how users behave and what they’re doing when browsing an email. Whenever an email is delivered and opened by the recipient, these embedded pixels send notifications to the sender of that email (which, in this case, is the marketer). They use the HTML coding of an email to see what steps the recipient/email subscriber takes next – whether they click on the links that lead to the brand’s website or not.

And into OS usage, too

Beyond this, the tracking pixels are used by marketers to know when, where, and on which platform (OS) the user read the email. Marketers who use this technology are literally on top of their game because they aren’t just blindly sending out emails but are also cataloging subscribers’ behaviors. An idea of what actions a user takes after reading an email can remarket the user. 

Plus more data for marketing analytics

An obvious benefit of this marketing strategy is how it simply analyzes a campaign’s effectiveness – an extremely useful piece of information to an email marketer (or any marketer, for that matter). Click-through rates and business growth ultimately indicate the success of any digital marketing strategy. And that is what this subtle yet effective technology enables an email marketer to achieve.

Sounds Like Cookies? What Differentiates Pixels from the Digital Crumbs

The main difference is that cookies are quite conspicuous and can be disabled, whereas pixels are not easily noticed and cannot be blocked by email providers or browser features without some third-party assistance.

Critics, however, consider this tactic to be incredibly invasive of users’ privacy because of the incredible amount of information you can spool using an email tracker. For instance, email tracking can reveal what kind of device the person is operating at the time.

But this does not mean that email tracking’s success as a marketing strategy is hinged on spying on people; it does not collect sensitive information, such as bank details or browsing history.

How to Tell If an Email Has a Tracking Pixel

This is easy. First, understand that several brands are using email tracking pixels to monitor their campaigns’ performance. If you’re concerned about sharing personal information, such as when you read your emails and what device you use, you may use tools like Boxy Suite and Ugly Email. These apps detect the presence of a tracking pixel in your messages. You may also need to be wary of image pop-ups in your emails or simply avoid following links from such emails.

Email Tracking Pixels – the Key to Personalization

Unlike many tracking tools, pixel tracking gives marketers greater leverage to create personalized emails. Email personalization happens to be the game-changer in email marketing today because people generally tend to engage better with a message that addresses them personally. Cookies help digital marketers achieve this, but tracking pixels operate on a much bigger scale. 

Given the amount of personalization-boosting data you can gauge through this strategy, marketers can better design their messages with more compelling content, headings, and images. The percentage of your audience that reads their emails at night, for example, arms you with an understanding of what time is best to engage with your audience and gives some insight into their habits. 

Putting all this information together, you can – as an email marketer – easily create more targeted and personalized messages that lead your audience to the exact place you want them to go. Meanwhile, you’re also monitoring their actions and steps all the way. The fact is that more and more consumers are willing to patronize brands that relate to them on a personal level. Studies have shown that open and click rates are higher when the subject lines and content of emails are personalized. 

The bottom line is that getting consumers to take action is a lot easier with personalization. In essence, promoting CTAs and related links in an email campaign is enhanced by pixel tracking. 

How to Use an Email Tracking Pixel

The good news is that setting up a tracking pixel isn’t rocket science. It is rather a process that requires little or no expertise, especially if you can easily get by with basic computer functions.

Here are three easy-to-follow methods, with simple steps you can apply to get things rolling.

Insert the Tracking Pixel Manually

This can be done by following the below-outlined steps:

1. With the image editor‘s aid, create a square image measuring one pixel by one pixel. Depending on the software you are using for the edit, the steps may vary, but this should be easy to do by and large.
2. Now save and export the image as a transparent GIF file to a location you can remember in your storage. Simply click on “File” and use the “Save As” option to save the edited image.
3. Now compose your email message. At the end of the message, insert the tracking pixel image you created. Depending on the email client you are subscribed to, the instructions to do this may vary. Some also leave you with the option of manually typing the basic HTML code for displaying images. At this point, you’re just about done.
4. Next, you check your stats to measure the performance of your pixel tracking strategy.

Use Mailbird’s Email Tracking Feature

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Mailbird is an email client for Windows that allows you to manage all your email accounts and email correspondences with ease. It has a built-in email tracking feature and not a separate application. Mailbird is one of the best email tracking tools out there. So how do you use it?

1. First and foremost, you need to activate the feature on the emails you want to track. Once activated, it appears as a double green check mark. You may then compose and send the emails. Except this Mailbird offers you the facility to unsend any email.
2. If you decide to track all your emails, you will need to enable it as a default in the settings.
3. Next, be sure to check the email tracking details on the conversation list. 
4. You can now check which email address has read your message, along with the dates they opened your message. For those that are pending, the status shows the same.

Use Google Analytics

Google Analytics is another powerful tool that can be used to set up an email tracking pixel. Outlined below is a simple and easy-to-apply summary of how to use this method. 

1. First, you need a Google Analytics account, so you need to create one if you don’t have any. This is also a no-brainer, so you should be done in a few minutes. 
2. Google Analytics works by tracking pages with special HTML codes. As soon as a user loads the page, the code sends information to Google about the user. However, in email tracking, Google Analytics uses an image. So you’ll need to create this image. 
3. Next, you create a trackable URL to get the image set up. You may visit the Google Analytics page to learn more about this. 
4. Include your image tag in the email before sending.
5. Finally, you can use Google Analytics email tracking to view the performance of the emails you’ve sent.

To Track or Not to Track?

Email tracking pixels offer a transformational campaign strategy to any email marketer. It consists of small transparent images called pixels to track user behavior after opening an email. Marketers leverage the insight gained from this tracking to build compelling campaigns that drive desired results and, ultimately, business growth. But then, pixel tracking has even more advanced applications in the world of digital marketing. 

If you want to try out an email tracking pixel on a smaller scale or even for personal use, sign up for Mailbird and get this option, along with a myriad of other great features.

The post Email Tracking Pixel: How to Add and Use This Cloak of Invisibility appeared first on Mailbird.